Plant food, Aside from being very very tasty and colorful and full of life... Going vegetarian is the most effective single thing you can do to make this world a kinder, fairer and better place and it improves your own health. There has never been a better time to make the change: the choice of food available to vegetarians has never been more varied or more appetizing - and the scale of destruction caused by the global meat business has never been greater. Join the millions of people who have already chosen to celebrate life, and turn vegetarian today.

GOING VEGGIE: 4 GREAT REASONSGOING VEGGIE: 4 GREAT REASONS

1. Saving Animals

Why Veggie? - Save Animals In the UK alone, 850 million animals and hundreds of millions of fish are killed every year to put meat on tables - that's more than three million animals a day. Before they are slaughtered, hundreds of millions lead desolate, disease-ridden lives on factory farms. Turning vegetarian means you're no longer a part of that cycle of death.

Find out more about how the meat industry brings misery and suffering to hundreds of millions of animals

2. Saving the Planet

Why Veggie? - Save the Planet Rainforests are cleared for grazing; methane from livestock causes global warming; soil is eroded by cattle; slurry poisons waterways; and the seas are laid to waste by overfishing. The global appetite for meat and the industrial techniques of the meat industry are destroying the Earth.

Find out more about how eating meat and fish is ravaging our environment on land and sea

3. Saving Others

Why Veggie? - Save Others While 750 million people go to bed hungry every night, one-third of the world's grain is fed to farmed animals. It takes about 10kg of good quality plant protein - such as wheat and soya - to produce 1kg of meat protein. A typical Western meat-based diet can only feed 2.5 billion people: a plant-based diet will feed every one of us.

Find out more about how eating meat contributes to poverty and starvation

4. Saving Yourself

Why Veggie? - Save Yourself Vegetarians live longer and suffer less from diseases such as hypertension, obesity, coronary artery disease, certain kinds of cancer and diabetes. Vegetarian diets can even be used to treat illnesses.

Find out more about how a vegetarian diet will benefit your health